SelfCEO Strategy

Building software, creating content, and sharing the journey

Portfolio

Labs

SelfCEO Labs

Software products solving real problems

offer.guide

Real estate offer tool

Mory

SMS accountability partner

Production

SelfCEO Production

Meditation & focus music for deep work

SelfCEO Channel

Coming soon

Meditation Music

Coming soon

Publishing

SelfCEO Publishing

Books and long-form content

The Non-Apologetic Ego

In development

Current Focus

offer.guide

A tool to generate data-driven offers for homes. Combines market data with your property walkthrough to give you a specific offer amount and negotiation strategy.

Built while house hunting and frustrated by guesswork. Launching January 2026.

Problem

Home buyers don't know how much to offer and worry about overpaying or losing out

Solution

Data-driven offer tool + walkthrough notes = confident offer amount

Status

MVP built, validating with house hunters

Building in Public

I'm a solo founder building products that solve problems I've personally experienced. Everything here—the software, the content, the books—comes from my own needs and interests.

Ship Fast

Build MVPs quickly, validate with real users, iterate based on feedback

Share Openly

Document failures and successes to help others on their journey

Focus Deeply

One project at a time, done well, before moving to the next